According to wikipedia Bulk mail broadly refers to mail that is mailed and processed in bulk at reduced rates. The term is sometimes used as a synonym for advertising mail.
The United States Postal Service (USPS) defines Bulk mail broadly as "quantities of mail prepared for mailing at reduced postage rates." The preparation includes presorting and placing into containers by ZIP code. The containers, along with a manifest, are taken to an area in a post office called a bulk-mail-entry unit. The presorting and the use of containers allow highly automated mail processing, both in bulk and piecewise, in processing facilities called bulk mail centers (BMCs).
There are two types of bulk emails in email marketing:
Legitimate Bulk Email The distinctive features are: Ask recipients whether they want to receive emails. Has unsubscribe information inside the email. ... Unsolicited Bulk Email The distinctive features are: Recipients didn't agree to receive messages.
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