Difference Between Transactional SMS and Promotional SMS
Transactional Bulk SMS Service - Transactional messages are the ones which are considered important for the users. In simple words, it can also be referred to as Service messages. Messages that are related to the services to you have already availed are placed under the category of transactional SMS.
These messages incorporate messages that are sent with the intension to help the client or user get information related to the services he or she is using already. Transactional SMS services do not contain any kind of marketing or promotional tone. For example, bank account holders always get SMS related to the balance detail of their bank account.
Since these SMS do not contain any kind of promotional or marketing information, therefore even the numbers that are included in the DND list get these messages. Example:
1. "Dear Raj, Your Account has credited with the amount 5000rs."
2. "Dear Cutsomer, OTP for login to your gmail account is 564732. It is only valid for 10 minutes."
Promotional Bulk SMS Service - hese sms are being used for promoting and branding of your services or products. These SMS contains any sales & marketing activity, You can send to your prospects and clients for the promotion of your business or services. With the promotional SMS gateway, you can promote your products and services to your potential prospects and existing clients.
Promotional Bulk SMS can only be send within the time limit of 9am to 9pm.
Example:
1. "Big billion sale from 12-17 november on Big baazar. Visit to your nearest big baazar and enjoy discoun upto 20%."
2. "Dear Voter, Please vote for Kamal Nath, congress leader for betterment for your country. Thank You !!!.
